Mgmt 600 business planning seminar – devry (entire course week 1 – 8)

Week 1
TCOs A, B, C

The Beginning

Chapter 1: Starting the Process

Chapter 2: Getting Your Plan Started

Chapter 22: Time-Saving Tips


  • Select teams
  • Team charter (includes Business Plan topic) due

Week 2

The Problem and Answer

Chapter 2: Getting Your Plan Started

Chapter 3: Making Your Plan Compelling

Chapter 5: Company Description


  • Research of the week: The Problem & Answer
  • Create mission, vision, and values statement
  • Individual assignment due

Week 3

Industry Analysis

Chapter 6: Industry Analysis & Trends

Chapter 8: The Competition

Chapter 9: Strategic Position & Risk Assessment


  • Research of the Week: The Marketing Plan
  • Industry Analysis due

Week 4

The Marketing Plan

Chapter 7: Target Market

Chapter 10: Marketing Plan & Sales Strategy

Chapter 14: Social Responsibility & Sustainability


  • Research of the week: the Operations Plan
  • Marketing Plan due

Week 5
TCOs E, G, J

The Operations Plan

Chapter 11: Operations

Chapter 12: Technology Plan

Chapter 13: Management & Organization 


  • Research of the Week: the Financial Plan
  • Operations Plan due

Week 6
TCOs H, I, J

The Financial Plan

Chapter 16: The Financials

Chapter 19: Looking for Money

  • Polish work completed to date 
  • Financial Plan due

Week 7

The Pitch

Chapter 4: The Executive Summary

Chapter 15: Development, Milestones & Exit Plan

Chapter 17: The Plan’s Appendix

Chapter 18: Preparing, Presenting & Sending Out Your Plan


  • Create exit strategies for Business Plan
  • Prepare and practice Presentation
  • Create Executive Summary

Week 8
All TCOs/Topics

The Finish



  • Present the Business Plan
  • Final Business Plan due 
  • Submit Peer Review 

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